New Julfa (literally “Jolfa quarter of Ēsfahan”; Armenian: Նոր Ջուղա, Nor Jugha) is the Armenian quarter of Isfahan, Iran, located along the south bank of the river Zayandeh Roud River. Established by Armenians from (Old) Julfa (Jugha), Nakhichevan in the early 17th century, it is still one of the oldest and largest Armenian quarters in the world.